BA (Hons) in
Business (Management)

This course introduces the student to concepts and techniques within mathematics and statistics that are relevant in the modern business environment. Students will study different data collection methods and sampling techniques, along with appropriate methods for summarizing and presenting data. Students will apply various theories and concepts of research techniques and demonstrate how mathematical models can be applied to research activities. The course will enable students to cultivate an approach and methodology for solving contemporary business problems using appropriate mathematical and statistical tools.

This course introduces students to analysis of the business environment. The course provides students with an appreciation of the external and internal business environment. The course introduces environmental analysis tools, examines the contribution of the various functional areas, and introduces the concepts of organizational change, ethics, and entrepreneurship. Finally, the course also exposes students to an introductory review of business law and regulation.

This course introduces the student to marketing concepts and theories that provide a comprehensive foundation within the marketing subject area. Lectures will be the primary method of delivery. Students are supported by tutorials to facilitate further discussion of material and guidance for self‐directed learning. Guest lecturers will be invited to offer seminars to develop the student’s understanding of current practices in marketing led organizations.

This course enables students to focus on the essential concepts of computing and related technologies. Students focus upon the fundamental issues surrounding the world of computing through a balance between theory and applied learning. Students will build practical skills in database, spreadsheets, and web technologies. They will also contextualize the role that computer technologies have played in facilitating the evolution and development of business systems, and the legal and ethical issues that have emerged through this process.

This course is designed to expose students to contemporary economic perspectives, for example: free market versus government interventionist policies. By applying theoretical frameworks to various industries and different economies, students will develop and in-depth view of this complex environment and an understanding of real-world developments.

This course provides students with knowledge of the behavior required to transition into third level education. The course builds upon existing learning and equips the student with the skills required in an academic and the business context. This course provides students with the practical strategies to thrive both as individuals and in teams in a third level environment. The course is specifically designed to develop the following skills and competencies: academic and referencing, the ability to operate in groups, and the techniques of effective public speaking.

This course introduces the student to concepts and techniques within mathematics and statistics that are relevant in the modern business environment. Students will study different data collection methods and sampling techniques, along with appropriate methods for summarizing and presenting data. Students will apply various theories and concepts of research techniques and demonstrate how mathematical models can be applied to research activities. The course will enable students to cultivate an approach and methodology for solving contemporary business problems using appropriate mathematical and statistical tools.

This course introduces students to analysis of the business environment. The course provides students with an appreciation of the external and internal business environment. The course introduces environmental analysis tools, examines the contribution of the various functional areas, and introduces the concepts of organizational change, ethics, and entrepreneurship. Finally, the course also exposes students to an introductory review of business law and regulation.

This course introduces the student to marketing concepts and theories that provide a comprehensive foundation within the marketing subject area. Lectures will be the primary method of delivery. Students are supported by tutorials to facilitate further discussion of material and guidance for self‐directed learning. Guest lecturers will be invited to offer seminars to develop the student’s understanding of current practices in marketing led organizations.

This course enables students to focus on the essential concepts of computing and related technologies. Students focus upon the fundamental issues surrounding the world of computing through a balance between theory and applied learning. Students will build practical skills in database, spreadsheets, and web technologies. They will also contextualize the role that computer technologies have played in facilitating the evolution and development of business systems, and the legal and ethical issues that have emerged through this process.

This course is designed to expose students to contemporary economic perspectives, for example: free market versus government interventionist policies. By applying theoretical frameworks to various industries and different economies, students will develop and in-depth view of this complex environment and an understanding of real-world developments.

This course will introduce students to the principles, concepts and techniques required to understand the core components of business finance and internal/external financial analysis. Students will develop a knowledge and understanding of finance in the key areas of financial reporting, budgeting, variance analysis, performance evaluation and the role of various stakeholders.

This course introduces the student to the nature of management and advocates the importance of good managerial practice in contemporary organizations. The course is designed to explain the integrative nature of managerial functions. The course identifies how their environment affects organizations and how organizations in turn create change, through innovation and adapt to their local and global environments. Students will be encouraged to understand how management has evolved and continues to be influenced by institutional and cultural factors. The course places an increased emphasis on corporate governance, ethics, data mining for performance management, entrepreneurship, innovation, change management and operations and supply chain management.

This course introduces students to financial management principles. The course provides students with the knowledge and understanding to apply the basic principles, concepts, and techniques of financial management in commercial situations.

The course introduces students to the role of Information Systems in a business organization. It focuses on how modern businesses use information technology and systems to support management, business functions and activities. Multiple emerging digital technologies are becoming the basis of competitive strategies that are having a profound impact on existing businesses and creating opportunities for new ones. Students will also develop practical skills in web design using client-side technologies such as HTML, CSS and JavaScript which meet current web standards while also building a series of interactive spreadsheet data analysis models to meet business requirements.

This course aims to develop in students an understanding of the selling function and its strategic relationship with marketing in a market-driven organization. It will provide students with an understanding of the multi-faceted role of the sales manager and will enable students to gain the knowledge, skills, and competences in preparing and delivering effective sales presentations in a B2B environment. The student will gain practical skills required to prepare and deliver a professional B2B sales presentation and solve a prospective client’s problems.

This course provides the student with an understanding of the importance of project feasibility in Project Management. The course assists student in adopting an appropriate project management perspective with regard to the importance and relevance of project feasibility within Project Management. Project management is important because it ensures proper expectations are set around what can be delivered, by when, and for how much. Effective project managers should be able to negotiate reasonable and achievable deadlines and milestones across stakeholders, teams, and management. Many of the issues that impact a project result in one way or another from project risk. The student will gain theoretical and practical skills required to develop project feasibility. Students will apply appropriate methodologies and understand basic approaches, best-practice techniques as well as appreciate the dynamic project management environment and the approach that underpin it.

The course will provide the environment to assist the student to apply ethical principles in a given situation whether in business practice or in research. The importance of leadership and teamwork in relation to ethical practices will be appraised. Learners will be encouraged to scrutinize both Irish and international government legislations, policies, and company responsibilities in relation to ensuring ethical business and research practices. The course will be delivered using a combination of teaching and learning strategies including lectures, case studies, published research papers, and self-directed learning. In addition, the course will provide workshops enabling students to debate and apply their knowledge to practical business situations.

This course introduces the student to the nature of management and advocates the importance of good managerial practice in contemporary organizations. The course is designed to explain the integrative nature of managerial functions. The course identifies how their environment affects organizations and how organizations in turn create change, through innovation and adapt to their local and global environments. Students will be encouraged to understand how management has evolved and continues to be influenced by institutional and cultural factors. The course places an increased emphasis on corporate governance, ethics, data mining for performance management, entrepreneurship, innovation, change management and operations and supply chain management.

This course introduces students to financial management principles. The course provides students with the knowledge and understanding to apply the basic principles, concepts, and techniques of financial management in commercial situations.

The course introduces students to the role of Information Systems in a business organization. It focuses on how modern businesses use information technology and systems to support management, business functions and activities. Multiple emerging digital technologies are becoming the basis of competitive strategies that are having a profound impact on existing businesses and creating opportunities for new ones. Students will also develop practical skills in web design using client-side technologies such as HTML, CSS and JavaScript which meet current web standards while also building a series of interactive spreadsheet data analysis models to meet business requirements.

This course aims to develop in students an understanding of the selling function and its strategic relationship with marketing in a market-driven organization. It will provide students with an understanding of the multi-faceted role of the sales manager and will enable students to gain the knowledge, skills, and competences in preparing and delivering effective sales presentations in a B2B environment. The student will gain practical skills required to prepare and deliver a professional B2B sales presentation and solve a prospective client’s problems.

This course provides the student with an understanding of the importance of project feasibility in Project Management. The course assists student in adopting an appropriate project management perspective with regard to the importance and relevance of project feasibility within Project Management. Project management is important because it ensures proper expectations are set around what can be delivered, by when, and for how much. Effective project managers should be able to negotiate reasonable and achievable deadlines and milestones across stakeholders, teams, and management. Many of the issues that impact a project result in one way or another from project risk. The student will gain theoretical and practical skills required to develop project feasibility. Students will apply appropriate methodologies and understand basic approaches, best-practice techniques as well as appreciate the dynamic project management environment and the approach that underpin it.

The course is designed to give students a deeper appreciation of the roots of political economic perspectives existing in the world today, in order to understand the free-market approach and the government interventionist approach of policy. Students will also apply the theoretical frameworks provided in lectures to individual markets/industries and wider macro environments to enable them to develop a more sophisticated view of the political economic events taking place in the real-world context.

This course provides students with the knowledge, skills, concepts, and tools necessary to understand, and respond to, the increasingly complex, global, volatile, and dynamic context in which organizational strategy formulation and development take place today. This course will conduct a detailed study of the nature of strategy content, and of strategic processes, in a variety or organizational/industry settings designed to equip students for further study at post‐graduate level and for future career development.

This course provides an integrated framework whereby global business-relevant trends/issues may be identified and analyzed, their strategic implications may be understood, and informed business responses may be deployed.

The course provides students with a comprehensive and modern view of talent planning, management, and resourcing. Students will view how Human Resource (HR) specialists demonstrably add value in pursuit of competitive advantage and organizational sustainability. Among other contemporary issues, like HR metrics and data analytics, students will be introduced to the complexity surrounding the reconfiguration of the HR role, the impact of environmental factors on HR performance, the rise of the HR strategic business partner, the potential of e-enabled HR and HR outsourcing opportunities. The course also includes an assessment of the traditional HR activities, recruitment and selection, training and development and associated sophisticated policies and practices.

This course provides students with the opportunity to demonstrate their ability to work independently, or in a group setting, on a well-defined research question in an organized and critical manner. The course will enable students to develop their research and analytical skills. The capstone module, business project synergizes previous learning and ensures graduate attributes such as independent learning, analytical and problem-solving skills as well as research and development are captured by the student and necessitates time management and planning. Students will be provided with appropriate research topics in the specific domain they choose to focus upon. Students will select their research question, determine the appropriate research approach, summarize the relevant literature, apply specific research methodologies, collect secondary data, critically appraise their findings, and construct appropriate recommendations.

This course is designed to provide students with an in-depth understanding of the strategic approach to the use of data in organizations. Students are introduced to the concept of data as a tool for achieving and sustaining competitive advantage and for improving efficiency and effectiveness in business processes and managerial decision making. Data is now viewed as a critical asset and it has a significant impact on both our daily lives and the day to day running of organizations. Knowing how to evaluate and manage this key asset will be an important tool for our business graduates.

Rapid changes have prompted today's organizations to ensure their survival by the launching innovative products and services with advanced technology and different and new ways of thinking. These approaches require creativity, innovation, and entrepreneurship. The role of these three important factors can be summarized as follows: Creativity is an ability that can lead to an invention or idea by the creative person. Change refers to the active process of introducing a change that moves an organization over time from established ways of doing things to new, desired, and more successful ways of operating. Innovation is the process to convert invention or idea into a marketable product or service.

This course provides students with the knowledge, skills, concepts, and tools necessary to understand, and respond to, the increasingly complex, global, volatile, and dynamic context in which organizational strategy formulation and development take place today. This course will conduct a detailed study of the nature of strategy content, and of strategic processes, in a variety or organizational/industry settings designed to equip students for further study at post‐graduate level and for future career development.

This course provides an integrated framework whereby global business-relevant trends/issues may be identified and analyzed, their strategic implications may be understood, and informed business responses may be deployed.

The course provides students with a comprehensive and modern view of talent planning, management, and resourcing. Students will view how Human Resource (HR) specialists demonstrably add value in pursuit of competitive advantage and organizational sustainability. Among other contemporary issues, like HR metrics and data analytics, students will be introduced to the complexity surrounding the reconfiguration of the HR role, the impact of environmental factors on HR performance, the rise of the HR strategic business partner, the potential of e-enabled HR and HR outsourcing opportunities. The course also includes an assessment of the traditional HR activities, recruitment and selection, training and development and associated sophisticated policies and practices.

This course provides students with the opportunity to demonstrate their ability to work independently, or in a group setting, on a well-defined research question in an organized and critical manner. The course will enable students to develop their research and analytical skills. The capstone module, business project synergizes previous learning and ensures graduate attributes such as independent learning, analytical and problem-solving skills as well as research and development are captured by the student and necessitates time management and planning. Students will be provided with appropriate research topics in the specific domain they choose to focus upon. Students will select their research question, determine the appropriate research approach, summarize the relevant literature, apply specific research methodologies, collect secondary data, critically appraise their findings, and construct appropriate recommendations.

This course is designed to provide students with an in-depth understanding of the strategic approach to the use of data in organizations. Students are introduced to the concept of data as a tool for achieving and sustaining competitive advantage and for improving efficiency and effectiveness in business processes and managerial decision making. Data is now viewed as a critical asset and it has a significant impact on both our daily lives and the day to day running of organizations. Knowing how to evaluate and manage this key asset will be an important tool for our business graduates.

Rapid changes have prompted today's organizations to ensure their survival by the launching innovative products and services with advanced technology and different and new ways of thinking. These approaches require creativity, innovation, and entrepreneurship. The role of these three important factors can be summarized as follows: Creativity is an ability that can lead to an invention or idea by the creative person. Change refers to the active process of introducing a change that moves an organization over time from established ways of doing things to new, desired, and more successful ways of operating. Innovation is the process to convert invention or idea into a marketable product or service.