MBA in Design Management
(título propio)
Upon the successful completion of any of EU's MBA degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The MBA with a major in design management (título propio) provides students with fundamental business and managerial skills as well as knowledge of design and its application in business. Graduates of this MBA program may be interested in the following careers.
Account Manager in a Design Agency
Account managers in a design agency act as the bridge between a client and an agency’s design team. Their tasks include discussing briefings with clients, setting fees, overseeing projects and presenting project proposals, among others. With an understanding of the latest design trends and possibilities, an account manager in design management will effectively help both entities fulfill their objectives. These professionals will also be responsible for creating proposals in response to pitches to increase a client portfolio.
Negotiation, interpersonal, business and communication skills, as well as design knowledge, are essential for this position.
Design Manager
Design managers will develop and manage design strategies and ensure that they are successfully implemented through project management. They will oversee design teams ensuring that team members are aware of timings, deliverables and project objectives. They typically work with marketing departments to understand of a project’s objectives and needs. They will know the latest trends in design and communicate them to the team for project incorporation.
Design managers should be creative, innovative and good communicators with strong project management and interpersonal skills.
Brand Consultant
Brand consultants will have an in-depth understanding of business and an organization’s brand. Through analysis and marketing knowledge, these professionals will develop and help marketing teams implement strategies and actions for higher brand impact and results. Their tasks may include packaging design, logo and advertising campaigns, among others. These professionals will have a holistic approach to branding and take business needs into account when making recommendations. They will develop strategic and creative marketing campaigns.
Brand consultants have good communication and presentation skills. They have a creative mindset and are analytical when researching brand needs.
Marketing Manager in the Luxury Sector
A strong brand image and unique positioning are elements of a luxury brand which enable companies to maintain a premium price point and create a unique brand identity. Marketing managers in luxury are responsible for creating and implementing marketing strategies and, as well as budgeting, monitoring sales evolution and reporting, they will design advertising and promotional campaigns to engage with their target. Social media is increasingly important in this sector; visuals are essential to projecting the desired brand image.
Marketing managers in the luxury sector should have a keen eye for detail and excellent social media skills.
Areas of Work
The MBA with a major in design management provides students with a business skill set together with knowledge of design and its uses within the business world. Graduates of this MBA program may be interested in the following professional areas and sectors.
Design management comprises the processes, decisions and strategies needed to design products, services, communication and brands. It combines design with innovation, technology and project management to ensure optimal development and that objectives are reached within a specified timeframe and budget. Professionals within this field liaise with the client. Design management is a wide discipline with functions ranging from managing designers in agencies to organizational design for business success. Professionals in this area include brand managers, creative directors and design strategists, among others.
Exhibition marketing refers to the marketing activities which take place to promote exhibitions and trade fairs, among others. Knowledge of correct display and spatial arrangement as well as business knowledge for profitability are key to success within this specialized field. Client sourcing, negotiation as well as the creation of attractive promotional materials and communication are tasks undertaken within this discipline. Social media and digital marketing skills are required within this professional field to build event awareness.
To improve the guest experience, hotel architecture and design has become an increasingly important discipline within the fast-growing tourism sector. Clients are now looking for authentic experiences and are demanding services and elements which reflect an area’s local identity. As well as considering attractive architectural design and services, teams working on hotel architectural projects will research the local area for ideas and will know the market for competitive advantage and uniqueness. They will also help to adequately define spaces for maximum client enjoyment and profitability.
Photography management deals with client management, image protection and the distribution of photographs on behalf of photographers. Tasks within this field include proofing, communication with clients, control of image rights and photographic display which will include the design and maintenance of a portfolio page, among others. Internet skills are needed for this professional area.
