MBA in International Business
(título propio)

This course will equip students with the knowledge and skills to take a holistic, environmental, analytical and critical approach to major issues in the management of organizations in a global context. The course will involve detailed evaluative studies of the modern international business context to provide students with knowledge of the complexities of cross-cultural management and the skills to produce academic and business relevant reports on issues in the international business environment.

5 ECTS

Marketing is a concern for all people and organizations at all times. Successful marketing analysis is based on an organization wide philosophy that identifies, selects, provides, communicates and delivers value to chosen customer groups. Strategic Marketing Analysis as a management subject consists of a set of concepts and principles for choosing target markets, evaluating customer needs, developing products and services that satisfy wants, delivering value to customers and profit or benefit to the company or organization. This course is designed to provide a thorough emphasis on the managerial analytical perspective of marketing. Students will apply specific marketing tools and marketing frameworks for evaluating companies’ marketing-mix that take best advantage of the conditions in which the firm finds itself. A strategic marketing analysis approach is evident throughout the course design and delivery. In all seminars, students will be required to analyze marketing practices in relation to different marketing case studies. Their individual assessment will be the analysis of a company marketing strategy following a systematic approach.

5 ECTS

This course will provide students with knowledge, skills, concepts and tools necessary to understand and respond to the increasing complex, volatile and dynamic financial world. This course will provide a financial decision-making platform for business managers and enable students develop a knowledge and understanding of the implications of financial information and an ability to apply this information to practical management scenarios.

5 ECTS

The course provides students with the theoretical foundation for research that will allow them to contextualize the more practical aspects of research that they will engage with in Research Methods 2. During this course, students will be provided with an overview of the main research philosophies, designs and methodologies, while also being introduced to the ethics of research. An overview of the stages of the research process will also be provided, introducing the student to the concepts of a literature review, data collection and analysis and presenting and discussing findings. During this course, students will be encouraged to identify their research topics and begin to refine and focus that topic toward a research question/hypothesis. This consideration of research topics and potential questions/hypothesis will require the student to adapt and synthesise their learning and experience from other courses.

5 ECTS

This course looks at three fundamental questions:

• What information systems do businesses build?
• Why do businesses build these information systems?
• How does businesses approach build these information systems?

Through investigating these questions, students will gain an in-depth awareness of how the digital economy impacts and shapes the policies, structures and processes that define the digital firm. This course will provide participants with the necessary models, theories and frameworks that can be used to elaborate a firm’s digital strategy and to realize this articulated strategy in terms of a coherent implementation program. As part of the implementation program, participants will obtain an understanding of the different phases and methods involved in information systems development.

10 ECTS

This course will provide the student with in-depth knowledge, skills, tools and frameworks necessary to critically appraise and respond to complex global, volatile and dynamic contexts in which organizations function today. The course will involve detailed evaluative studies in the nature of strategy content, and of strategic processes in a variety of industry and organizational settings. This course is designed to enhance the students’ business research and problem-solving capabilities. The course develops students’ analytical and evaluative skills in the field of strategic management. It allows students to build on the knowledge acquired in Semester one in courses such as Managerial financial analysis and Global issues for Management specifically.

10 ECTS

Leadership and motivation skills have become a crucial element of an effective manager’s toolkit. This course will equip the student with the skills and insights they need to be an effective leader and motivator. It will provide students with a review of best practice leadership and motivational approaches and help them to develop self-awareness of their leadership preferences and behaviors, together with the skills to effectively lead others. They will be asked to identify appropriate leadership and motivational styles in a variety of contexts while focusing on optimizing job and organizational performance and to adopt a reflective approach to their own leadership development journey.

5 ECTS

This course builds on principles and procedures covered in Research Methods in Semester 1 by applying them within an in-depth examination of the planning and management of a dissertation. The course develops the student’s ability to produce an appropriate literature review relevant to the research aims, objectives and questions. An emphasis in this course is guiding students to effectively apply research methods to research questions whilst taking into account ethical considerations in preparing a research proposal. This course equips students with the requisite skills to plan, investigate, critique and present data using qualitative and quantitative research methods which underpin the independent research process.

5 ECTS

This course provides students with the key concepts of innovation and disruptive technologies that ensure businesses are fit for purpose in a digitally empowered world. In every industry, the introduction of innovative digital technologies and the rise of new disruptive opportunities or threats are transforming business models and processes. To stay competitive, companies must fundamentally change how they operate. This course equips students to evaluate new innovations and disruptive technologies that enable organizations to profit from technological developments and understand how companies can take advantage of various technological advances by changing business processes and offering new products and solutions.

10 ECTS

Design thinking uses creativity to come up with novel solutions to tough problems. Design thinking can be applied within any team and in any field—from architecture and design to healthcare and product development. This course prepares students to become next-generation leaders, who are flexible, adaptable and fluid thinkers. Students will understand the importance of critical thinking, engagement and collaboration and learn how to develop creative solutions and apply a human-centered design process to challenges across different industries and job functions.

3 CH | 4 ECTS

Students will acquire an understanding of the global marketing environment through key concepts, tools and theory. The course challenges students to think critically about global competition and expansion, as they discuss problems and perspectives of marketing across national boundaries and within foreign countries. Topics include trade laws and regulations in different markets; global analytical frameworks and tools; and current, innovative strategies employed by successful global firms.

3 CH | 4 ECTS

This course explores areas of the global financial environment. Topics include foreign exchange transactions; exchange rate behavior; cross-border currency flows; managing foreign exchange exposure; global capital markets and flow; and sovereign debt. Students also examine risk management, hedging tools and the keys to international investment decisions.

3 CH | 4 ECTS

The complex world of international sales management is discussed in this course, which examines the digitalization of the selling process, the procurement process and customer relations in the domestic and international contexts. Students acquire the skills to develop and analyze business to customer (B2C) sales strategies and sales management methods, as well as business to business (B2B) relationships and sales activities. The course also covers the practical tools of ‘real life’ selling skills, planning and managing sales processes, and managing the HR aspects of a sales force, including motivating sales representatives and fair compensation.

3 CH | 4 ECTS

This course provides a basic framework for understanding how to manage disruption. Students will learn how to apply models that clarify the interactions between technologic issues, competition, market change, organizational capabilities, digital transformation, and internal/external environments. It also explores the concept and dynamics of digital transformation and change, and the complex effects change can have on individuals, teams, projects and organizations. The course emphasizes the importance of agile leadership to successfully deal with the new imperatives of disruption.

3 CH | 4 ECTS