Master in Digital Business
(título propio)
Upon the successful completion of any of EU's master's degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The Master in Digital Business (título propio) is designed to provide students with digital business understanding and the skills needed in business today. Graduates of this master may be interested in the following careers.
Digital Transformation Manager
Digital transformation managers are in charge of reviewing existing processes, structures and roles within an organization and for optimizing them through the implementation of digital solutions. These professionals will coordinate with current staff to ensure that all functions will be covered with the new systems, and with IT to ensure feasibility. They will lead on the design, development and implementation of technological solutions. Change management tasks will also be undertaken by this professional to ensure project acceptance.
This professional should have good organizational, planning, project management and people management skills.
Digital Marketing Manager
Digital marketing managers create, plan and implement an organization’s digital marketing campaigns to ensure that organizational, marketing and product and/or service goals are met. These professionals are proficient in all digital marketing platforms including social media. The key marketing tools they use are SEO/SEM, emailer marketing, display and retargeting. These professionals will analyze data to optimize lead generation and conversion. They will constantly search for new ways to positively impact the end consumer by researching new online possibilities and consumer reaction.
Digital marketing managers will have advanced digital know-how. They are creative and have strong analytical skills and a solid marketing background.
Digital Business Analyst
Digital business analysts are tasked with aiding an organization in the definition, design and implementation of digital projects that will help it attain its goals. In order to make recommendations, digital business analysts will analyze an organization internally and, through their knowledge of digital solutions, will propose services to place online. They typically create a digital roadmap detailing the projects, required resources and timings. These professionals will work with key stakeholders within the organization to ensure project objectives are met and will work as change managers for project acceptance.
Digital business analysts have advanced knowledge of digital feasibility and software as well as project management skills. They are analytical and have excellent communication and interpersonal skills.
Head of Ecommerce
A head of e-commerce is responsible for an organization’s online sales. Their functions include planning, defining the web shop’s content and design, creating online promotional campaigns, monitoring results and elaborating strategies to increase of traffic and sales. They will often use A/B testing to ensure optimal campaign and product performance. These professionals are also responsible for creating an optimal user experience and will be involved in logistics for supply and deliveries. To ensure that the overriding organization’s sales objectives are met, these professionals will coordinate and align with the sales, marketing and supply departments.
These professionals are skilled in sales and have advanced digital knowledge. They have an analytical skillset as well as creativity.
Areas of Work
The Master in Digital Business provides students comprehensive knowledge of digital disciplines. Graduates of this degree may be interested in working in the following fields or professions.
Customer Relationship Management tracks and helps build an organization’s relationship and interaction with current and potential clients. With increased software applications available, this area is tasked with the definition and maintenance of the chosen system which incorporates key information about current and new clients and the contact(s) they have had with the organization. This area of an organization will also help identify business opportunities, issues with service and the effectiveness of campaigns.
Digital innovation discovers and implements new digital technologies that yield a competitive advantage for an organization. They provide innovative solutions that increase a company's performance on online platforms. Disciplines within this area include creative work, marketing, UX, UI and technical solutions. This is a broad discipline covering areas ranging from social media to operational efficiency. Change management may be included within this area.
User experience refers to the interaction that a user has with an organization. Professionals who work in this field aim to generate positive emotions and engagement with the user to generate long-term loyalty. Today, user experience is often used to refer to efficient website design, i.e. the fast and easy use of web pages. However, its boundaries extend into all areas of the customer journey both on- and offline. Within this area, professionals will monitor all areas of the organization that interact with clients with the aim of enhancing the client experience.
Media planning refers to the process by which an organization decides on the timing and outlets it uses for advertising. Aligned with an organization’s goals, media-planning decisions may be based on goals regarding visibility, reach, engagement, reputation, image and ROI, among others. The media planning department manages large budgets and will monitor results to determine the plan’s effectiveness. Professionals within the department will negotiate with suppliers and must be highly organized.