Master in Fashion &
Luxury Business
(título propio)

This course gives students an understanding of the fundamental concepts of luxury business and the complex value of craftsmanship and digitalization. Students develop their creativity and problem-solving skills, while analyzing relevant challenges such as globalization, counterfeiting and virtualization.

3 CH | 4 ECTS

One of the most important tools in the luxury industry, the main characteristics of brand management are high quality, exclusivity, innovation, emotional appeal, a heritage of craftsmanship and brand strength to create a brand value. Students gain an insight into the unique brand strategies of the luxury industry, understanding how to anticipate and meet consumer expectations across different markets.

3 CH | 4 ECTS

Students gain an understanding of the different perspectives between luxury brands and other brands. From the development of luxury business using conscious marketing to an understanding of prestige, timelessness and the effect of cognitive and affective influence strategies, this course familiarizes students with the essence of luxury marketing.

3 CH | 4 ECTS

Digital technologies have changed how marketing departments operate and perform workflow processes today. The rapid changes in these technologies, often as a result of shorter lifecycles, means that marketers face a constant proliferation of social media channels and new ways of understanding what motivates consumers to visit, click, and buy, all of which can be measured by digital planning tools. Students will learn the essential elements required employ a successful digital marketing strategy and discover how that strategy fits into an overall marketing plan. This course provides the necessary knowledge for developing strategic digital marketing plans and campaigns.

3 CH | 4 ECTS

This seminar addresses the modern management process, including decision-making and planning, motivating others and efficient communication. Students will focus on exploring the rationale of organizational design and structure to achieve firm objectives, positive employer-employee relations, managerial ethics and the use of control systems.

1 CH | 2 ECTS

The course focuses on the roles, duties and tools associated with customer relationship management in the digital era. It also teaches the use of software tools such as CRM, which have become an industry standard.

3 CH | 4 ECTS

This course gives students an understanding of the modern cultural and social scenarios for creating new strategies through materials and technology. Students gain an understanding of the difference between every concept of luxury in fashion. Emphasis is placed on the complex role of creating a collection, innovation, society and a critical view. The students participate in a project and will work on real case studies for discussion during the course.

3 CH | 4 ECTS

Students develop fundamental knowledge of the specialized luxury accessories market. This incorporates footwear, jewelry and watches, perfume, leather bags and home accessories. This course will give students a profound aesthetic sensitivity and understanding of the strong culture within luxury and accessories.

3 CH | 4 ECTS

Design thinking is a method that applies creativity to come up with novel solutions to tough problems. The process involves being immersed in a problem space, thinking creatively around pain points and opportunity areas, then iteratively prototyping totally new solutions. It focuses on listening, user empathy, whole brain thinking, collaboration and experimentation. Design thinking can be applied within any team and in any field, from architecture and design to healthcare and product development. Everything is a result of design thinking, and its techniques and tools can also be applied to problems in the non-profit and public sectors

3 CH | 4 ECTS

This seminar aims to provide students with the necessary skills for effective communication of a luxury brand. Based on storytelling and persuasion, students will learn the importance of creativity, being authentic and building an experience for the customer.

1 CH | 2 ECTS

This course compares the predictive power of income and attitude towards cultural change in the context of luxury goods. Students will be able to identify the strategic and tactical business plans of organizations, analyze relevant issues and propose new ideas.

3 CH | 4 ECTS

This course focuses on innovation management leadership. Presented in three modules, students will gain an understanding of innovation and the various leadership roles within organizations. Students will not only gain an understanding of how to lead innovation, but also how to develop as innovative thinkers.

3 CH | 4 ECTS

This course focuses on the most innovative materials and latest technologies used in design. Emphasis is placed on the complex role materials play within a design process, innovation, society and a critical view. The students participate in a project and will work on real case studies for discussion during the course.

3 CH | 4 ECTS

This course explores creativity, its relationship with innovation, and how design thinking, a creative process, is used for strategic innovation. Students learn in a hands-on, interactive way, exploring first their comfortable creative territories, and then to embrace ambiguity and go outside their comfort zones to discover new approaches to the creative process. Through reflection, introspection and philosophy students explore their own creativity and what it means to be creative.

3 CH | 4 ECTS

The Online Reputation Management seminar focuses on all relevant aspects of public digital image management. The seminar discusses online corporate reputation management in the era of social networks, user reviews and instant communication

1 CH | 2 ECTS