Master in Fashion &
Luxury Business
(título propio)
EU's Master in Fashion & Luxury Business program (título propio) has been designed to provide participants with an in-depth understanding of the luxury and fashion industry, teaching them how to manage a unique and special brand.
Focusing on management skills, luxury consumer attitudes and placing emphasis on design and creativity, this program prepares students to project a brand with strong advertising, communication and financial strategies.
Program Structure
The Master in Fashion & Luxury Business (título propio) is a one-year program of 60 ECTS, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
(13 CH | 18 ECTS)
Luxury Business Management
Show detailsThis course gives students an understanding of the fundamental concepts of luxury business and the complex value of craftsmanship and digitalization. Students develop their creativity and problem-solving skills, while analyzing relevant challenges such as globalization, counterfeiting and virtualization.
3 CH | 4 ECTS
International Luxury Brand Management
Show detailsOne of the most important tools in the luxury industry, the main characteristics of brand management are high quality, exclusivity, innovation, emotional appeal, a heritage of craftsmanship and brand strength to create a brand value. Students gain an insight into the unique brand strategies of the luxury industry, understanding how to anticipate and meet consumer expectations across different markets.
3 CH | 4 ECTS
Fashion & Luxury Marketing
Show detailsStudents gain an understanding of the different perspectives between luxury brands and other brands. From the development of luxury business using conscious marketing to an understanding of prestige, timelessness and the effect of cognitive and affective influence strategies, this course familiarizes students with the essence of luxury marketing.
3 CH | 4 ECTS
Digital Marketing Strategies
Show detailsDigital technologies have changed how marketing departments operate and perform workflow processes today. The rapid changes in these technologies, often as a result of shorter lifecycles, means that marketers face a constant proliferation of social media channels and new ways of understanding what motivates consumers to visit, click, and buy, all of which can be measured by digital planning tools. Students will learn the essential elements required employ a successful digital marketing strategy and discover how that strategy fits into an overall marketing plan. This course provides the necessary knowledge for developing strategic digital marketing plans and campaigns.
3 CH | 4 ECTS
Seminar: Boosting Creativity
Show detailsThis seminar addresses the modern management process, including decision-making and planning, motivating others and efficient communication. Students will focus on exploring the rationale of organizational design and structure to achieve firm objectives, positive employer-employee relations, managerial ethics and the use of control systems.
1 CH | 2 ECTS
(13 CH | 18 ECTS)
Customer Relationship Management
Show detailsThe course focuses on the roles, duties and tools associated with customer relationship management in the digital era. It also teaches the use of software tools such as CRM, which have become an industry standard.
3 CH | 4 ECTS
Luxury & Fashion
Show detailsThis course gives students an understanding of the modern cultural and social scenarios for creating new strategies through materials and technology. Students gain an understanding of the difference between every concept of luxury in fashion. Emphasis is placed on the complex role of creating a collection, innovation, society and a critical view. The students participate in a project and will work on real case studies for discussion during the course.
3 CH | 4 ECTS
Luxury & Accessories
Show detailsStudents develop fundamental knowledge of the specialized luxury accessories market. This incorporates footwear, jewelry and watches, perfume, leather bags and home accessories. This course will give students a profound aesthetic sensitivity and understanding of the strong culture within luxury and accessories.
3 CH | 4 ECTS
Design Thinking
Show detailsDesign thinking is a method that applies creativity to come up with novel solutions to tough problems. The process involves being immersed in a problem space, thinking creatively around pain points and opportunity areas, then iteratively prototyping totally new solutions. It focuses on listening, user empathy, whole brain thinking, collaboration and experimentation. Design thinking can be applied within any team and in any field, from architecture and design to healthcare and product development. Everything is a result of design thinking, and its techniques and tools can also be applied to problems in the non-profit and public sectors
3 CH | 4 ECTS
Seminar: Communication Skills
Show detailsThis seminar aims to provide students with the necessary skills for effective communication of a luxury brand. Based on storytelling and persuasion, students will learn the importance of creativity, being authentic and building an experience for the customer.
1 CH | 2 ECTS
(13 CH | 18 ECTS)
Luxury Industry
Show detailsThis course compares the predictive power of income and attitude towards cultural change in the context of luxury goods. Students will be able to identify the strategic and tactical business plans of organizations, analyze relevant issues and propose new ideas.
3 CH | 4 ECTS
Leadership
Show detailsThis course focuses on innovation management leadership. Presented in three modules, students will gain an understanding of innovation and the various leadership roles within organizations. Students will not only gain an understanding of how to lead innovation, but also how to develop as innovative thinkers.
3 CH | 4 ECTS
Innovation in Materials & Technology
Show detailsThis course focuses on the most innovative materials and latest technologies used in design. Emphasis is placed on the complex role materials play within a design process, innovation, society and a critical view. The students participate in a project and will work on real case studies for discussion during the course.
3 CH | 4 ECTS
Design Innovation
Show detailsThis course explores creativity, its relationship with innovation, and how design thinking, a creative process, is used for strategic innovation. Students learn in a hands-on, interactive way, exploring first their comfortable creative territories, and then to embrace ambiguity and go outside their comfort zones to discover new approaches to the creative process. Through reflection, introspection and philosophy students explore their own creativity and what it means to be creative.
3 CH | 4 ECTS
Seminar: Online Reputation Management
Show detailsThe Online Reputation Management seminar focuses on all relevant aspects of public digital image management. The seminar discusses online corporate reputation management in the era of social networks, user reviews and instant communication
1 CH | 2 ECTS
Final Project
Show detailsStudents will also be required to submit a final project (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.
4 CH | 6 ECTS
The master's programs (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, were authorized to be offered at EU Business School Munich GmbH on April 13, 2021, following article Art. 86 Abs. 3 BayHSchG. For more information about university-specific degrees (título propio) and state-recognized university titles, please refer to the section Degrees at EU Business School on our website at eumunich.com/degrees.
Learning Outcomes
In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. During this program, students will:
- Investigate the impact of fashion and luxury on sustainability.
- Learn about the brand value from the points of view of the fashion designer and artist.
- Gage the importance of the quality of the product and all the strategies surrounding it.
- Study the major processes within marketing through case studies and class discussion.