Master in Innovation &
Entrepreneurship
(título propio)
Upon the successful completion of any of EU's master's degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The EU Master in Innovation & Entrepreneurship (título propio) is designed to foster a creative and entrepreneurial mindset. Graduates of this master may be interested in the following careers.
Company Founder
Company founders are creators of enterprise. They develop business ideas and take them to market. With an entrepreneurial mindset, company founders take on the risks involved in establishing a new company. To be successful, these professionals raise funding and develop a strong business plan to generate support for their venture. This will include determining resources during the initial stages of the business, sales forecasting and costs analysis, among others.
Company founders are typically curious and challenge the status quo. All-round business knowledge is key to their success as well as good interpersonal and selling skills.
Customer Experience Manager
Customer experience managers are tasked with optimizing and ensuring positive interactions and experiences between an organization and its clients for long-term loyalty. Professionals in this field will create a strategy that typically focuses on customer touch points. They regularly track and monitor sales, marketing and customer service operations and carry out surveys for customer feedback. They will recommend actions to improve client satisfaction. Customer nurturing will fall under the tasks of these professionals. The creation and implementation of omni-channel marketing actions are necessary for this job position.
Customer service managers are client-focused and creative. They should possess good communication and marketing skills as well as people management abilities.
Innovation Consultant
Innovation consultants are contracted by organizations to help them get ahead of the innovation curve for mid-to long-term sustainability. They are specialized professionals with project areas ranging from social media to product development, operational improvement and IT systems, among many others. Innovation consultants are valuable to companies as they offer new perspectives to current business and are up to date with the latest market and industry trends. Their tasks involve identifying areas for improvement within an organization and creating state-of-the-art proposals.
Innovation consultants are creative and have a keen eye for spotting market developments. They possess analytical skills and are good communicators and confident presenters.
Business Development Manager
Business development managers will create and implement business plans to grow a company. They will look for opportunities in current markets by expanding to new sectors or will look for opportunities overseas. Knowledge of local culture, language, government regulations, competitors and markets are required to succeed in international markets. They will look to expand the current client portfolio and make new contacts. Competitor and market information must be collected and analyzed by a professional within this area.
Analytical, communication, research and numerical skills are essential for the position of business development manager.
Areas of Work
The EU Master in Innovation & Entrepreneurship promotes innovative thinking. Graduates of this degree may be interested in working in the following fields or professions.
Venture capital helps startups or small enterprise with funding for company creation, product launch and/or a firm’s expansion. Professionals working within this field will analyze different business propositions and invest according to business potential. As a result of its investment, venture capitalists may attain a share in the company and may partake in its decision-making.
Consultants provide businesses or organizations with solutions for problems that stifle the growth and expansion of businesses. They identify the problem and assist the client on how best to achieve their company’s objectives. Consulting services comprise a wide range of disciplines with professionals specializing in certain areas.
Brand management is the area of marketing in charge of developing the marketing actions of a brand whose products may stretch across various markets. Brand management is tasked with planning, creating and implementing strategic and creative marketing and promotional campaigns, monitoring sales and undertaking research as well as developing products. Their end goal is customer satisfaction for sales generation and high market share.
Experiential marketing aims to create a positive attitude towards an organization’s products or services by creating positive emotional experiences with clients. This field of marketing creates marketing strategies and actions to immerse consumers in a brand experience for maximum engagement and to enhance customer lifetime value (CLV).
