BA - Bachelor of Arts in
Digital Communication (título propio)
Upon the successful completion of any of EU's bachelor’s degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The Bachelor of Arts in Digital Communication (título propio) provides students with fundamental knowledge in all major business areas as well as specialist skills in communication and public relations. These include social media and consumer behavior. Students who successfully complete this degree may be interested in the following job positions:
Brand Manager
Brand managers are in charge of overseeing a company’s marketing elements. Their role involves carrying out market and competitor research in order to position the company brand, developing advertising strategies and monitoring consumer reactions. Brand managers often work with many different cross-functional teams to strengthen a business’s reputation and drive results.
Brand managers must combine creative and analytical approaches to maximize advertising impact. They possess strong project management and team leadership skills, and must remain continually aware of industry trends and advancements.
Digital Campaign Manager
Digital campaign managers design a company’s lead generation and marketing campaigns, overseeing stages and monitoring results. They are often responsible for collaborating with external agencies and freelance contractors, ensuring that content and materials optimize a campaign’s impact across multiple social media platforms.
Digital campaign managers must possess strong strategic and data analysis skills, in addition to excellent project management and marketing awareness.
Stakeholder Communication Specialist
Stakeholder communication specialists are responsible for initiating, developing and maintaining relationships between people involved in a business or project. They work to secure strategic, mutually beneficial partnerships that promote and enhance the companies’ activities, and collaborate with media and PR specialists to design campaigns and regulate informational output.
Stakeholder communication specialists must have solid written and verbal communication skills, the ability to work effectively with a range of different professionals within high-pressure environments.
Marketing Specialist
Marketing specialists cover a wide range of expertise across all aspects of a business’s advertising and promotional operations. They often work closely with campaign and brand managers, together with communications and sales teams, to ensure that a company’s marketing output is effective and competitive.
Marketing specialists must demonstrate strong research and analytical skills. They should be critical thinkers who possess knowledge of various processes, from SEO and content optimization through to design, social media strategy and event management.
Areas of Work
The Bachelor of Arts in Communication & Public Relations degree provides students with in-depth knowledge of major business disciplines as well as a specialist skillset in communications and public relations. Successful graduates of this degree may work in several professional fields, some of which we list below:
Advertisements, copywriting and multimedia, among others, fall under the expertise of advertising. Working from briefings prepared by clients, advertisers are in charge of developing campaigns for products, brands, and organizations to impact target audiences and help organization achieve their objectives. Advertising professionals often undertake market research to test campaigns for understanding, brand coherence and acceptance.
The field of public relations helps an organization or individual build and maintain a positive reputation with its audience. Public relations professionals aim to influence, engage and build relationships with key stakeholders using topics of public interest, news and events, among others. They monitor public opinion for public understanding and acceptance. This sector is key in crisis management for maintaining a positive reputation.
The aim of lobbying is to influence government and organizational decision- and policy-making for the benefit of an organization. Lobbyists typically act in representation of public and corporate entities, not-for-profit organizations and trade associations. Their tasks may include face-to-face interviews with regulators and the creation of campaigns to generate public awareness and support for an initiative. Public speaking and excellent written skills are needed in this professional field.
Internal communication transmits news and messages to all hierarchical levels of an organization in order to build company culture and a feeling of ownership among employees. Platforms for internal communication include the intranet, magazines, TV channels and memorandums, among others. Internal communications professionals need to build good relations within the organization and pinpoint opinion leaders to help extend their message.