Master in Digital Marketing, Transformation & Design Thinking
(título propio)
Upon the successful completion of any of EU's master's degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
Upon successful completion of this master's degree, students will have acquired a comprehensive knowledge of business management, as well as a wide range of practical skills in the areas of digital marketing, transformation, and design thinking. Students who complete this master's degree may wish to consider the following job positions:
Design Strategist
Design strategists use analysis and research to suggest potential strategies for growing customer engagement. Primarily, they are responsible for researching, designing, and executing effective silent engagement strategies. A design strategist often works with designers to identify and meet the demands of a customer base.
Logical thinking and excellent communication skills are required to become a design strategist. They also need superior creative thinking and problem-solving skills.
Digital Marketing Strategist
The role of a digital marketing strategist involves implementing a range of marketing strategies, carrying out extensive research to identify fresh marketing opportunities, as well as developing innovative concepts to promote brand awareness. A digital marketing strategist often coordinates the relevant marketing platforms and channels of a company into an overall marketing plan.
Exceptional organizational, analytical and communication skills are required for this career. They must also be able to forecast trends and proactively develop new strategies based on their knowledge of the current market and customer base.
Digital Adoption Manager
The main task for anyone in this role is to drive and oversee an organization's digital strategies. Typically, a digital adoption manager is responsible for managing and measuring the execution of digital adoption programs, working with stakeholders to understand challenges to adoption, develop strategies to overcome obstacles, and to measure the ROI of digital adoption initiatives.
Strategic thinking and problem-solving skills are key for success as a digital adoption manager. They will also benefit from effective communication skills and a thorough understanding of technology and data science.
Search Engine Optimization Specialist
A search engine optimization specialist has a wide variety of roles and responsibilities. They must streamline, review, and then implement fully optimized websites so they appear in the top results on any given search engine. SEO specialists are also responsible for carrying out continuous keyword research, as well as managing content strategy, link building and keyword strategy.
To become a successful Search Engine Optimization specialist, technical knowledge should be complemented by excellent critical thinking skills. A working knowledge of programming, especially as it pertains to the web, is highly advised.
Areas of Work
The Master's in Digital Marketing, Transformation & Design Thinking (título propio) will provide students with a broad understanding of the technical, strategic, and creative thinking skills required for professional success. Upon successfully completing this master's degree, graduates may seek to work in the following sectors:
Digital marketing involves connecting with potential customers and clients through the internet and other forms of digital communication, such as social media, text messages, and web-based campaigns. Companies use digital marketing strategies to reach a wider potential customer base, lower the high costs associated with traditional marketing strategies, and to collect data about their customers in order to improve the products or services they offer.
Digital business transformation is the process of integrating digital technology throughout all aspects of a business. This is achieved by replacing manual processes with digital ones, or exchanging older digital technology with newer, more up-to-date versions. These actions typically result in fundamental changes to a company’s operation and general culture.
Startups and other new businesses rely on expert knowledge and advice at every step in the process, making a range of skills valuable. Graduates of the Master's in Digital Marketing, Transformation & Design Thinking will be well-prepared to build initial customer bases, analyze current market trends, and develop innovative success strategies to benefit new ventures.
Marketing management is vital to business success and can be highly influential for brand perception. This field involves the planning, organizing, controlling, and implementing of marketing programs, policies, and strategies. Marketing managers typically focus on creating and satisfying customer demands as an effective way of generating profit.
