Master in Digital Marketing, Transformation & Design Thinking
(título propio)
Duration
Three terms/one year
Number of Credits
60 ECTS
Start dates
October, January & April
Language
English
Fees per term
€ 5,200
Location
Munich
Overview
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
Degree Awarded
- A university-specific master’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate in Advanced Studies from EU Business School Switzerland.
The master's programs (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, were authorized to be offered at EU Business School Munich GmbH on April 13, 2021, following article Art. 86 Abs. 3 BayHSchG. For more information about university-specific degrees (título propio) and state-recognized university titles, please refer to the section Degrees at EU Business School on our website at eumunich.com/degrees.
About Our Validating & Accrediting Partner
The Universidad Católica San Antonio de Murcia (UCAM) is an officially recognized university in Spain. It is inscribed in the Registro Universitario de Centros y Títulos (Register of University Centers and Qualifications, RUCT) with the code 066, and is legally authorized to accredit higher education qualifications according to Organic Law 6/2001, 21st December, which pertains to universities.
UCAM is accredited by ANECA, the national agency for quality and accreditation in Spain, and is a member of Universia, CIS, FIUC, among others.
- Ranked 10th university in Spain in StuDocu World University Ranking 2020
- Rated with four stars overall by QS Stars
- Ranked 37th university in Spain in the prestigious Times Higher Education World University Rankings 2021
At EU's campuses in Barcelona and Geneva, as well as on our Digital Campus, students earn university bachelor’s, master’s and MBA degrees from UCAM, Spain, (título propio).
The Universidad Católica San Antonio de Murcia (UCAM) is an officially recognized university in Spain. It is inscribed in the Registro Universitario de Centros y Títulos (Register of University Centers and Qualifications, RUCT) with the code 066, and is legally authorized to accredit higher education qualifications according to Organic Law 6/2001, 21st December, which pertains to universities.
UCAM is accredited by ANECA, the national agency for quality and accreditation in Spain, and is a member of the following organizations, among others:
The recent achievements of UCAM include:
- Rated with four stars overall by QS Stars
- Ranked 10th university in Spain in StuDocu World University Ranking 2020
- Ranked 37th university in Spain in the prestigious Times Higher Education World University Rankings 2021
At EU's campuses in Barcelona and Geneva, as well as on our Digital Campus, students earn university bachelor’s, master’s and MBA degrees from UCAM, Spain, (título propio).
Additional Qualification
After completing the master program, students will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).
To earn the MSc in International Business Management, students must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module.
London Metropolitan University
Learning From Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.
Thierry Geerts, Google Country Director, Belgium & Luxembourg, illuminated trends identified in Google’s data to reveal patterns in shifting consumer behavior and guide business success. He also shared his vision for how technology can contribute to the creation of a better tomorrow.
To see the other business leaders who have given conferences at EU, click here.
Benefits of Studying a Master's
International
networking
with classmates, lecturers and business professionals
Improve
critical-thinking skills
and learn to be a
problem-solver
Gain a global
perspective
by studying in a diverse and multicultural environment
Why Munich?
Studying a master's program in Munich allows students to expand their business knowledge in the economic powerhouse of Germany. The vibrant Bavarian capital is home to numerous major multinational company headquarters including BMW and Allianz, as well as a flourishing startup scene, and is also actively pursuing initiatives to provide a greener, more sustainable living environment.
Munich may be famous for its annual Oktoberfest festival, but it has so much more to offer students wishing to study business. The city energetically promotes and supports innovative startups and tech companies, making it an ideal place for future entrepreneurs to gain knowledge, get involved and to set up new and forward-thinking ventures. Munich also offers students a superb array of sports, outdoor adventures, socializing and entertainment opportunities, ensuring a well-rounded student experience.
Faculty
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
The EU Experience
Start Your EU Journey
Success Stories
EU prepared me for taking on future challenges and also helped me a lot with networking. Actually, it was here at EU, through their networking events, that I got offered my current position.
Carla Solimano, Master in Digital Business
Peru